·
Overwhelming use of pathos
·
Use of fear, making us scared of what could
happen
·
Sad background music the whole time
·
Police officer’s graphic descriptions meant to
be disturbing
·
Playing on sympathy
·
Family members feeling guilt, sister talking
about sending the text that ended a life
·
Give background
information about the characters, create an attachment to the people who died
·
Showing brain damage guy with his doctor, having
him trying to talk about it to invoke
sympathy
·
No logos used, no statistics or logic
·
No ethos, never take the position that the good
thing to do is to not text and drive
·
Never directly state their message, their
message is clear and important enough that it doesn’t need to be said
·
showing one person at a time, crying is more
personal and emotional than many people together
·
emphasis on the “last text” showing the message
they were sending/looking at when they crashed
·
message is that one text > your life
·
policeman “it never gets easier”
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