11/11/15 - "The Last Text" Video Analysis

• soft music in the background
• disturbing details from police officers at the scene
• "young girl"
• "she was going to graduate the next day"
• "all because of a sens-less text message"
• story from her sister talking about her history, specifically texting
• she always texted people
• gruesome story about how she was killed from her sister who sent the text
• talking about how she felt she was at fault for killing her sister
• story from another victim, talking about how he was the passenger in a car crash. Now is incapacitated
• The text message that changed his life "Where r"
• Another victim, Maria. Stories from her parent and sister, how nice she was.
• the family and friends gathering for Maria's 19th birthday, or what would've been
• up-close shot of her mother crying
• picture of her in the hospital room
• "Where u at" three simple words
• payed the ultimate price for her actions
• Police man saying "it never gets easier, and it won't get any easier"
• Final shot of the three victim's relatives holding up the words that killed their loved ones "Where r", "Where u at", "Yeah"

This message from AT&T is intended for teenage viewers. It's message is to show you the story of many lives that were changed because of the death of two and the life-changing injuries of a third. It gets this message across mainly emotionally using very little statistics nor really appealing to ethics. The emotional parts of the video mainly consist of the music used throughout, that being a quiet and sad melody, and the stories of the lives that were changed forever from seeing these accidents.